Email Campaigns
Learn how to configure, create, send and analyse email campaigns in Sage Sales Management.
By Jon1 author11 articles
Email Campaigns Configuration
Configure your domain and sender identity to send secure email campaigns and improve deliverability.
- Configure a sender identity for email campaignsBefore sending campaigns from Marketing Campaigns, you must configure a sender identity. This configuration defines how recipients will see your emails and helps ensure better deliverability.
- Verify your domain for email campaignsBefore sending email campaigns, you need to authenticate your domain. This step ensures your emails are trusted by providers like Gmail or Outlook, improving deliverability and preventing messages from going…
- Create and manage email templatesThe Templates section in Email Campaigns allows you to create reusable email designs for your campaigns. You can use either a visual editor or an HTML.
- Create and send an email campaignThe campaign creation process guides you through configuring the sender, recipients, subject and email design step by step, helping you deliver more secure, targeted and effective email campaigns.
Email Campaigns Recipients
Manage consent, marketing status and recipient lists to prepare your email campaigns
- Prepare subscribers and Marketing StatusBefore sending an email campaign, you need to prepare the records that will be eligible to receive marketing communications.
- Manage the Marketing Status of Accounts and ContactsManage the Marketing Status of Accounts and Contacts, view its change history and understand how different events affect recipient consent.
- Manage recipient listsCreate and manage recipient lists to group Accounts and Contacts and reuse them as target audiences for your email campaigns.
Email Campaigns Analytics and Follow-up
Analyse your email campaign results and segment Accounts and Contacts based on recipient behaviour.
- Understand campaign metrics and analyticsEmail Campaigns provides metrics and analytics that allow you to evaluate the performance of your email campaigns directly from Sage Sales Management.
- Filter records by email campaign engagementLearn how to filter records by email campaign engagement in Sage Sales Management.
- Track campaign activity inside Sage Sales ManagementMarketing Campaigns integrates directly with Sage Sales Management, giving sales and marketing teams access to the same customer information to track campaign engagement and prepare follow-up.